Investigating brand equity of third-party service providers
نویسندگان
چکیده
منابع مشابه
Research on Selection of the Third-Party Logistics Service Providers
At present, the supply chain is the last field, which can make enterprise reducing cost and improving flexibility. How to construct the supply chain successfully has received much attention and logistics outsourcing has become common among large manufacturers. The information age and globalization are forcing companies to place a premium upon collaboration as a new source of competitive advanta...
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Since the selection of middle managers is critical to the development of organizations for third-party logistics service providers (3PLs), how do the organizations of 3PLs select and recruit competent middle managers? The decision-making for middle managers selection poses a multi-criteria problem and faces a fuzzy environment. Hence, the aim of this paper is to develop a fuzzy multiple criteri...
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The use of Data Envelopment Analysis (DEA) in many fields is based on total flexibility of the weights. However, the problem of allowing total flexibility of the weights is that the values of the weights obtained by solving the unrestricted DEA program are often in contradiction to prior views or additional available information. Also, many applications of DEA assume complete discretionary of d...
متن کاملEvaluating the Service Quality of Third- Party Logistics Service Providers Using the Analytic Hierarchy Process
In this study we apply the analytic hierarchy process (AHP) to evaluate the service quality of third-party logistics (3PL) service providers. We first conceptualize five dimensions of 3PL service quality (i.e. tangibles, reliability, responsiveness, assurance and empathy). We then apply the AHP method to determine the relative weights of the five service quality dimensions and eventually select...
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ژورنال
عنوان ژورنال: Journal of Services Marketing
سال: 2014
ISSN: 0887-6045
DOI: 10.1108/jsm-06-2012-0104